Empresa: Michael Page
Provincia: presencial
Población:
Descripción:
Perfil buscado (Hombre/Mujer)
The main responsibilities will be to develop and implement the global marketing strategy for the business, from a medium and long-term perspective and with clear international ambition.
In addition to developing the global marketing strategy, the candidate will be responsible for the implementation of agreed-upon milestones as well constant seeking opportunities for growth and advancement of the portfolio.
The candidate should possess a strong analytical background, all him/her to base strategic recommendations on well undertaken analyses, knowledge of the business terrain, and understanding of tradeoffs.
Drive Execution of Strategy
• Develop and ensure alignment with global brand strategy and initiatives across markets.
• Drive execution of Global brand strategy and tactics by working collaboratively with cross functional teams to maximize current and future Business Unit value.
Global Brand Leadership
• Develop communication plans across the product life-cycle and implement multichannel strategies across the marketing mix.
• Benchmark against competitors and take corrective action where appropriate.
• Ensure appropriate budget allocation to drive business, ensuring the right prioritization across indications.
• Drive a strong compliance culture throughout the team through role-modelling and ensure 100% adherence to all SOPs.* Investigate and challenge international and market visions.
• Work close with Medical Affairs, Industrial Operations, and RandD to guarantee competitive life-cycle management.
Market Insights
• Develop meaningful insights into the needs of all key customer groups.
• Support consolidation, integration, and analysis of insights from customers, markets, geographies, and other relevant stakeholders/channels.
• Liaise closely with business intelligence/market analytics to ensure quality of market data.
• Monitor the product life cycle landscape to ensure awareness of new insights and strategies.
Cross Functional Leadership
• Build project workstreams and lead operational marketing programs with high level engagement across all cross-functional project teams at Global, and market level.
• Proactively ensure affiliate engagement and the sharing of best practices across the organization
• Take a leading role within defined geographical region(s) to ensure we have the relevant information to investigate, support, challenge and pursue operational expansion in specified countries.
• Liaise closely with business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional delivery
• Biological, Biosimilar or Immunotherapy|Global Vision, Analytical, Strategic, Senior, International
• Humility, honesty, and integrity.
• Degree-level education, ideally in life sciences or in business studies.
• MBA or Business studies will be valued.
• At least 8 years´ experience in Senior Marketing Strategy positions in the Pharmaceutical, and/or Biopharmaceutical industry (Biological, Biosimilar or Immunotherapy)
• Experience in sales will be valued.
• Ability to work in matrix organizations and in multicultural teams.
• Deep appreciation of patient centricity
• Strong analytical skills.
International Pharmaceutical Company
• Barcelona city based
• Office 100% (not available hybrid model)
• International project
• Stability (mid term and Long term project)
Tecnologías: Marketing ,
Tipo de Contrato:
Indefinido
Salario: Sin especificar
Experiencia: Más de 5 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/senior-strategic-marketing-manager-presencial/marketing/rf-2c8b1ed8927283702c47
