Empresa: Michael Page
Provincia: Madrid
Población: Madrid
Descripción:
Perfil buscado (Hombre/Mujer)
As an Account Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients´ communications strategy. The work will be primarily conducted in English so fluency, both written and verbal, is essential.
Key Responsibilities
• Manage secondary and digitalanalytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies. This will include:
• Analyse media coverage (traditional print, online and / or social media)
• Monitor key brands and topics – including sensitive ones – for our clients
• Perform media measurement for internal and external communication actions or campaigns
• Identify key influencers and trends relevant to our clients
• Benchmark our clients with their direct competition
• Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market
• Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations
• Research Account Manager Primary and Secondary – English Bilingual|International agency
• College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
• Previous experience in research (in an agency/research institute or in-house/client-side, etc.)
• Substantial hands-on online and social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research
• Expert knowledge of a mix of tools, including but not limited to:
• Listening tools: Brandwatch, TalkWalker, Synthesio, Cision, NetBase, other
• Audience profiling: Statista, Global Web Index, Demographics Pro, other
• Search and web: Similar Web, Google AdWords, Answer The Public, other
• Data analysis: Quid, Google Analytics, Tableau, other
• Trends analysis: eMarketer, Mintel, Google Trends, WARC, other
• Substantial experience with boolean searches and unstructured data
• Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way
• Experience creating presentations using visual storytelling.
• Experience presenting to clients and managing stakeholders´ relationships, both internal and external.
• High degree of accuracy and attention to detail.
• Strong project management skills, with the ability to manage medium to large scale projects from start to finish.
• High level of organisation and time management skills with the ability to effectively prioritize tasks and respond to urgent requests.
• Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel).
• Excellent verbal and written communication skills.
• An understanding of fundamental media and marketing principles.
• An outgoing, ´can do´ attitude with the ability to take responsibility for a variety of tasks.
• A ´team player´ who is willing to help colleagues whenever necessary.
• Desire to learn, and a proactive attitude to doing so.
• Curiosity about what makes people think and act the way they do.
• Enjoys working in a dynamic and fast-paced environment.
• International research experience is a distinct advantage.
• Experience within a brand, public relations or consumer marketing insights agency is an advantage.
• Fluency in English is a must, fluency in other languages is an advantage.
International agency
Carrer development, international environment.
Tecnologías: Brandwatch,AdWords,Quid
Tipo de Contrato:
Indefinido
Salario: 33000 € – 42000 € Bruto/año
Experiencia: 3-5 años
Funciones: Jefe de Proyecto – Marketing
Descubre más: https://www.tecnoempleo.com/research-account-manager-madrid/brandwatch-adwords-quid/rf-877e188772aaa3d8224e
