Global Digital Acquisition Manager

Empresa: Michael Page
Provincia: hibrido

Perfil buscado (Hombre/Mujer)

• Develop and implement digital marketing acquisition strategies for multiple countries to support accuracy, brand alignment, and the minimization of repetitive work
• Develop and implement digital acquisition campaigns to drive customer acquisition, increase website traffic, and generate leads.
• Plan, execute, and optimize paid advertising campaigns across various channels, including search engines (SEM), display advertising, social media advertising, and retargeting.
• Conduct thorough keyword research, competitive analysis, and audience segmentation to identify target keywords, audiences, and channels for maximum reach and conversion.
• Manage and optimize performance marketing campaigns, monitor key metrics (e.g., CTR, CPC, CPA, lead acquisition, qualification, conversion KPIs), and make data-driven decisions to improve campaign performance and ROI.
• Collaborate with agencies and creative teams to develop compelling ad copy, landing pages, and creative assets that align with campaign objectives and drive user engagement and conversions.
• Utilize marketing automation and CRM systems to track, analyze, and report on campaign performance, lead generation, and customer acquisition metrics.
• Implement A/B testing and conversion rate optimization (CRO) strategies to continuously improve campaign effectiveness, landing page performance, and user experience.
• Stay up-to-date with industry trends and best practices in digital marketing, search engine marketing (SEM), display advertising, social media advertising, and other relevant channels.
• Conduct market research and competitive analysis to identify new opportunities and provide recommendations for innovative digital marketing strategies.
• Collaborate with cross-functional teams, including content marketing, social media, and analytics, to ensure integrated and cohesive digital marketing campaigns.

• Strong experience in Customer Acquisition and Performance Marketing|English Role
• 5+ years proven experience in B2B digital marketing, particularly in customer acquisition and performance marketing, with a strong focus on paid advertising campaigns.
• In-depth knowledge of digital marketing channels, including search engine marketing (SEM), display advertising, social media advertising, and retargeting.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation tools (preferably Eloqua).
• Strong analytical skills with the ability to interpret data, measure campaign performance, and provide actionable insights to optimize campaigns.
• Marketing and Commercial mindset with focus on lead acquisition, qualification and conversion.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization strategies. Familiarity with SEO best practices and content marketing strategies is a plus.
• Excellent project management skills with the ability to plan, execute, and monitor multiple campaigns simultaneously.
• Creative thinking and ability to develop compelling ad copy, messaging, and creative assets.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Familiarity with marketing compliance regulations and data privacy requirements is a plus.
• Bachelor´s Degree in digital marketing, digital strategy or a related field required.
• Fluency in English required. Fluency in a second language preferred.

Multinational Company in the Insurance field.

• Potential to advance your career within a prominent global organization, recognized as a leader in its industry.
• Flexibility to work in a hybrid mode, blending remote and on-site work.
• Fixed Salary + bonus
Tecnologías: SEM,SEO, marketing
Tipo de Contrato: 
Salario: Sin especificar
Experiencia: Más de 5 años
Funciones: Marketing – SEO/Posicionamiento Web
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