Account-Based Marketing

Empresa: Semrush
Provincia: Barcelona
Población: 
Descripción: 
Job Description
Hi there!

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our role ABM Specialist for those who don’t shy away from bold marketing campaigns creation.
Tasks in the role

– Plan and propose ABM and Lead generation campaigns

– Launch and optimize campaigns with large-scale budgets through different channels

– Measurement and reporting of paid advertising activity, including producing reports and communicating the results to internal stakeholders

– Designing, launching, and analyzing conducted experiments

– Refilling the knowledge base with systematized best practices

– Continuous new features, mechanics, placement research, and testing

– Act as a liaison between internal stakeholders and Paid Media team

Requirements
Who we are looking for

– 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS

– 3+ years of hands-on paid acquisition/performance experience

– Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals

– Working experience with ABM tools such as 6sense, Demandbase, or Terminus

– Strong quantitative skills, with the ability to quickly analyze data and take action on it

– A thorough understanding of full-funnel search, display, and social campaigns

– Excellent verbal and written communication skills in English

– Attention to detail and time management skills

– Excellent interpersonal skills, including verbal and written communication skills

Not required, but a plus

– Ability to travel internationally when required

– You are Data-Driven: You are passionate about data and insighs and have a deep understanding of how sistematically improve performance.

– You have a h2 willingness to learn, adapt, and embrace new challenges in the ever-evolving world of design.

– You share our common values: Trust, because we prefer to speak up and be our true selves; Sense of Ownership, because it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Changes, because we are always looking to make things better

A bit about the team
You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.
We are currently hiring an experienced Account-Based Marketing (ABM) Specialist to help the Demand Generation team build a strong pipeline for the Sales team. This role focuses on targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).
We will try to create all the right conditions for you to work and rest comfortably

– It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.

– Flexible working day start

– Unlimited PTO

– Hobby benefit

– Breakfast, snacks, and coffee at the office

– Corporate events

– Training, courses, conferences

– Gifts for employees
Tecnologías: Marketing,
Tipo de Contrato: 
Indefinido
Salario: Sin especificar
Experiencia: 3 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/account-based-marketing-barcelona/marketing/rf-e69a13e5a23b83fea24f


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